About

Sid is an exciting, young, and the newest member of the Aarzu team. He is currently focusing on in house operations, ensuring the guest’s experience is functioning at its most optimal level. Sid is currently a student at the Institute of Culinary Education (ICE) , located in Downtown Manhattan, seeking a degree in Business Management in the field of Hospitality. During Sid’s free time, he is a true foodie at heart that is  always trying the newest restaurant around. And during the winter months you can catch him on the west coast doing what he loves most, skiing! 

Contact: Sid@aarzu.com

Chetna Singh balances the seemingly juxtaposed skillsets of being both an Emergency Room Physician and Painter/Designer, contributing her talent to much of Aarzu’s décor. Chetna’s preferred mediums are both traditional canvas-based paintings, and printings of these designs onto scarves, adding a distinguishing element to her craft. Another well-rounded globetrotter, Chetna draws inspiration for her art from both her travels and her Indian heritage, much like Archana -she is also greatly inspired by her encounters with the people in her life, as well as her love of horses.

In her own words, Chetna elaborates on one of Aarzu’s signature pieces, stating that “Painting “The Bollywood Selfie” was an immensely enjoyable experience. The Bollywood stars of my childhood form the backdrop of this new age painting captured on the covers of the famous Indian movie “Stardust” magazine. The painting itself is a fun twist of the modern with vintage, a dialogue without faces between women, saris juxtaposed with a cellphone, taking a quintessential selfie.”

Chetna is also based out of New Jersey, living in Cream Ridge with her family.

Keta Patel currently acts as the in-house Accountant for Aarzu’s operations. After graduating from The George Washington University with a degree in finance, she began her career as an Accountant with Organon Pharmaceuticals, eventually leaving to devote time to raising her 3 children (and 2 fur babies!).

Beyond her current work with Aarzu, Keta shares a love of travel with her team members, along with reading and spending time with her family and friends.

Jessica Murga is an artist, photographer, photography educator and entrepreneur with more than 10 years of experience in the field, including a B.A., M.A. and M.F.A in Commercial Photography from the Academy of Art University. Photography is Jessica’s foremost passion. From behind the camera, she is able to illustrate the world through her own eyes. Along with a keen eye for detail, Jessica brings with her a contemporary, minimalist approach to photography and styling that emphasizes modern design ideals, while integrating traditional artistic concepts.
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Jessica's photography creatively and uniquely combines her passion for travel with the culinary beauty that is food, while reflecting the colors and textures of diverse cultures worldwide.

“Why do I photograph food? Food is an expression of culture and a part of daily life. Whether it’s buying, ordering, planting, preparing, portioning, plating, serving or simply consuming it, everyone experiences food in one way or another. Food is a mark of heritage, social standing, tradition, etiquette and training. Food is a language spoken across the globe and it is a language spoken fluently at Aarzu.”

Jessica lives and works in central New Jersey

We partnered with MediaScher in early 2020. They are a team of talented young individuals who share a similar vision that we try to capture at Aarzu. They manage and create all our content across all of our social media platforms.

For more information visit their site ( Click Here)